Jugabet Matchday
A high-energy brand campaign for Latin America's fastest-growing sports betting platform.
A high-energy brand campaign for Latin America's fastest-growing sports betting platform.
Concept
The energy of big football: speed, contact, a stadium and fan chants. Without a single day of shooting.
Live action, a real stadium and the sound of the stands. Fast movement, contact and body physics: the hardest things to generate. On top of that, the characters have to stay themselves in every frame, at any speed and from any angle, and the stadium has to be recognizable.
Storyboard
Process
The core of the work happened before the first generated frame. We designed the kits for both teams, created the acting characters, worked out the dynamics of movement and camera, and gathered material to recreate a real Colombian stadium.
Music
The music is written with AI in the best tradition of football chants: a choir of fans, the rhythm of the stands, the energy of a match.
The track is made for this film, not picked from stock.
Let's talk
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