Feel the win together
Launch film for BETRIX, a sports betting platform.
Launch film for BETRIX, a sports betting platform.
Concept
The brief from BETRIX: show that a bet is not watching the game but being part of it, and capture the emotional high it delivers.
The solution: frame the bet as a rollercoaster ride. Two friends watch sports at home, one taps “place a bet,” and their sofa becomes a coaster car: restraints drop, a wall opens, and the living room launches them on a tour through five sports worlds, from floating cricket stadiums to an NBA arena.
In the end the sofa rolls back into the room, folds back into ordinary furniture, and only one question remains: “Bro, what was that?”
Storyboard
Vehicle design
We designed a dedicated vehicle for the ride: a living-room sofa on a steel chassis with rail bogies and shoulder restraints, transforming from furniture into a coaster car and back.
Casting
We spent real time on casting: searching for the right archetypes and building a unique look for each hero that would resonate with the audience — two friends, regular sports fans with personality.
Their style was designed around the trends our target audience lives in, making both characters vivid and instantly memorable, from hair and jewelry down to the shoes.
Each was then locked in identity sheets — three full-body views plus detail tiles of face and clothing — that kept them consistent in every frame: the same faces, jewelry and fabrics across all five worlds, from macro close-ups to wides.
Sound on. Enjoy the ride. 🏀 🎾 🏏 🥊 ⚽ 🍿 🔥
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