Sushi like in the movies
A full-cycle AI campaign for a sushi delivery service
A full-cycle AI campaign for a sushi delivery service
Concept
Create a gangster movie about it.
It all started with an insight: people love watching films and even act like the heroes from them. From this we built the campaign platform and the coupon "Sushi like in the movies. For your favorite films."
The ad itself became a night chase, a mansion, an entourage, real "gentlemen". For the first thirty seconds the viewer is sure they are watching a crime thriller. And then the hero pulls out sushi.
Storyboard
Assets
We created the character and his car from scratch, and recreated the client's packaging and product in full detail. These assets became the references for every frame of the film.
The generated shots went through full post-production: editing in the rhythm of a genre film, color grading for a unified cinematic look, sound design with rain, engine and the ambience of the city. The final layer is the voice — a Ukrainian actor created in ElevenLabs. Everything mixed the way a regular commercial film is mixed.
Grab your popcorn and enjoy the film. 🍿😁
Let's talk
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