AI Film · Men's health
Prostal:
a commercial for a supplement
How do you advertise what men don't talk about out loud?
AI Film · Men's health
How do you advertise what men don't talk about out loud?
Concept
We started with the idea and the script. Out of all the symptoms the product addresses, we took one, the most recognizable: night trips to the bathroom.
The product itself never appears in the film. Instead, we show the routine of waking up at night and push it into hyperbole: a night that never ends.
Then we built the storyboard: the night laid out shot by shot, one wake-up after another. The camera is static throughout, and that is a deliberate choice: the motionless frame repeats itself the way the routine does.
Next stage of the pipeline: character and assets. We designed the hero for the local market: the age, the type, a face the viewer would believe.
Around him we created the apartment interior and all the remaining assets.
With the storyboard locked, we generated every shot of the film. Then editing, color grading and post. The voiceover is also AI-made, approved by a native speaker.
Sound on. Enjoy the film.
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