Versi Bionics

Building the brand book

The brand book began with defining the visual direction — a style that reflects the product's technological nature while staying human and approachable.

Our design team built the visual language through references and mood boards: a cool, restrained palette, soft gradients, minimalist typography, and a careful balance of form and space.

Acting as art directors and project managers, we led external contractors and shaped the concept into a structured system of rules — covering identity, color, typography, imagery, and applications.

The result is a cohesive foundation for a recognizable brand.

Website

The website started with defining its structure and user journey — how information and product functionality would unfold through the interface.

The core creative idea was a 3D hand as the central visual element, making complex technology clear and intuitive.

Our design team led the contractor as the client-side project leads, reviewing every stage. Acting as art directors, we chose the CGI artist and guided original CGI production that became the foundation of the site's visual language.

Prosthesis

Our design team was tasked with updating the product's visual design. The prosthesis is a utilitarian product that must stay highly functional, but management also wanted it to be aesthetically appealing. We assembled a group of modeling specialists, with roles split between project management and art direction.

Over 10 months, we reimagined the product's appearance — balancing soft, flowing forms with strong, structural edges, refining every detail while preserving the functional integrity at the core of the design.